Don’t Make Me Work to Find You!

I had an interesting observation yesterday. As some of you know, I have a story (Something’s Smoking Hot Firemen CoverBurning) coming out July 16, 2013 in the Smokin’ Hot Firemen Anthology (see sidebar on right for sexy cover!). We have been inviting guests to join us with guest posts about their books featuring smoking hot firemen, or police or paramedics, etc etc etc. We figure we’ll have a somewhere common reader audience…although I feel I must warn reader that the Smokin’ Hot Firemen anthology is just that…Smoking Hot!!!

Now I was looking through the firemen romance on Amazon and I found one I thought looked interesting. I clicked on the author’s name to see what other books, if any, she had out. She hasn’t set up her author account on Amazon! And worse? This was an indie published book!

Not to be deterred, I Goolged (Binged?) her name… author so-and-so. Nope. Couldn’t find a web address. No twitter account could be located. No Facebook page. Nothing. This is not a good business plan for an author!

Her name is rather generic…Something like Patti Mason. Lots of people out there with that name. Finding her, if she even has an internet presence, would take more time than I wanted to invest.

Moral of the story…no sale and a frustrated reader.

Don’t make me work to find you. So here’s my advice to author-so and so…

  1. If you don’t know what a meta-tag is, find out and use them.
  2. Label yourself everywhere. Use your author name on everything that pertains to your writing business. Don’t use something cute like “GonnaBeAnAuthor” as your twitter name. Use your pen name.
  3. If you’re going to use a pen name, don’t sign emails and communications as Susie Smith writing as Patty Mason. It’s hard enough to get your name stuck in a reader’s mind. Don’t confuse the issue by listing a name they WON’T be looking for when they’re looking for your books.
  4. If you haven’t, you MUST go to Author Center on Amazon and set up your author page. There’s no excuse for having a self-published book (which this was) on Amazon and NOT have an author page. Lazy, sloppy or uninformed.

Don’t frustrate your potential readers and possible future fans. Don’t make them work to find you on the internet. Playing hide-and-seek on the internet will leave an author hiding behind the bush with nobody looking for her or her work.

So have you ever stumbled across a writer with no internet footprint?