Put your thinking caps on. This will only hurt a little.
Technology wins another round! LOL
Here’s hoping I’m not the only one behind the times with all this new technology popping up. How many of you know what a QR code is? (I’m imagining the song from Jeopardy here as I wait. LOL)
QR Codes, or Quick Read Codes, are similar to the barcodes used by retailers for inventory and pricing. I’m pretty sure everyone has seen those on the products at the store. Long rectangular boxes filled with a bunch of lines and numbers that make no sense to the human eye.
But the QR Code is so much cooler. This is a smaller square box that seems to be popping up on just about everything I pick up now. Not on products so much, but on paper documents like magazines, coupons in the Sunday newspaper, even books. So what the heck are they? These tiny squares are links that contain so much information, I find it mind boggling.
- QR codes (Microsoft Tags, Datamatix, etc.) are two-dimensional codes that can be generated free and easily to display for anyone to scan with a smart phone.
- They enable easy connections between physical objects and the digital world. (Wow!)
- By scanning a QR code with a mobile phone a person can link to a URL, bookmark, text, phone number, SMS or a vCard (contact)
I tried the one from Google called Goo.gl.com. But there’s a great list of others here on this blog. http://2d-code.co.uk/qr-code-generators
As I said, I’m behind and still in the learning process, so I need to do a bit more research on which one will work best for me. The one I made using Google’s version directs people to my book on Amazon so they can add it to their wish list.
Scan with a smart phone and bingo, your there. No trying to type in the url using those ity bity phone buttons.
Or how about this one from Likify.net to help people find you on Facebook.
Sorry, you’ll have to have a smartphone to actually see the results from these little squares. First step is downloading a free QR reader app to your phone and then you’re set to go.
The big picture is this. Anyone doing business today can make these free and easily and then put them on anything. Marketing for a generation that is never without their cell phones. Unbelievable! Quick, easy and convenient. Doesn’t get any better. Business cards, post cards, flyers, T-shirts anything you can print up and get in the hands of your readers or potential readers/customers is prime QR code space.
Give them a free short story or product after purchasing a novel or another product. Have a print copy of your book? How cool would it be to place a QR code at the back with your bio so when the reader is finished they can immediately find your next book online and purchase it? Bingo your new release is on its way and all they needed was their cell phone. How about a link to enter a contest on your blog or website? Or a coupon for something else. Online marketing and social media is great if you’re sitting at your computer. But what about all those people sitting in the doctor’s office, carpool lines or public transportation? This opens up all kinds of new doors to reach them.
I leave post cards with my book covers, website, blog and facebook fanpage in hotel rooms when we travel. The next person who comes along may not have a computer with them to look up the information if they wanted to, but odds are really great they’ll have that smartphone. The possibilities are endless. Don’t have a novel out yet, how about one to direct them to your blog or website or another place you visit often. What a great new way to interact with others on the go.
This one is for the ENLR blog ladies.
Reading about this new technology has my creative juices flowing in so many directions I can barely keep up. Just another way to procrastinate for me. But at least this little venture will be so beneficial in the long run.
How many of you use these codes already? Have I peeked your interest? Would love to hear your take on this!